Analytics

Go beyond basic metrics with detailed analytics to understand your dealership's performance.

Website Analytics

View Tracking

DealerSpot tracks views on your storefront:

• Total page views
• Unique visitors
• Views per vehicle
• Traffic over time

Traffic Patterns

Understand when customers visit:

• Peak hours
• Day of week trends
• Seasonal patterns

Use this to time marketing efforts and staff scheduling.

Popular Inventory

See which vehicles get the most attention:

• Most viewed vehicles
• View-to-inquiry ratio
• Time on page

High views with low inquiries may indicate pricing or presentation issues.

Sales Analytics

Sales Trends

Track sales over time:

• Daily/weekly/monthly sales
• Year-over-year comparison
• Seasonal patterns

Sales by Vehicle Type

Break down sales by:

• Vehicle type (Sedan, SUV, Truck)
• Condition (New, Used)
• Price range
• Purchase method (Cash, Finance, Lease)

Profit Analysis

Understand profitability:

• Gross profit per vehicle
• Profit margins by category
• Cost analysis

Inventory Analytics

Aging Report

Track how long vehicles sit:

Turn Rate

How quickly inventory sells:

Turn Rate = Vehicles Sold / Average Inventory

Higher turn rates indicate healthier inventory management.

Inventory Mix

Analyze your stock composition:

• By make/model
• By price range
• By body style
• By condition

Compare to sales data to optimize what you stock.

Lead Analytics

Source Performance

Compare lead source quality:

Focus marketing on highest-converting sources.

Lead Response Time

Track how quickly leads are contacted:

• Average response time
• Response time vs. conversion
• Team member response rates

Faster responses typically yield higher conversions.

Pipeline Analysis

Understand your sales pipeline:

• Leads by stage
• Time in each stage
• Bottlenecks and drop-offs

Using Analytics

Regular Review

Set a schedule for reviewing analytics:

• Daily: Website traffic, new leads
• Weekly: Sales, inventory aging
• Monthly: Full performance review
• Quarterly: Strategic analysis

Data-Driven Decisions

Use analytics to inform:

• Pricing: Adjust based on views and time on lot
• Marketing: Invest in highest-converting channels
• Inventory: Stock what sells
• Staffing: Schedule based on traffic patterns

Setting Goals

Use historical data to set achievable goals:

1. Review past performance
2. Identify improvement areas
3. Set specific, measurable targets
4. Track progress monthly

Exporting Data

Export your data for external analysis:

1. Navigate to the relevant report
2. Click Export
3. Choose format (CSV)
4. Download the file

Use exported data for:

• Spreadsheet analysis
• Accounting integration
• Custom reporting
• Historical records

Next Steps