Storefront

Turn each branch's listed inventory and published content into a branded website buyers can browse and contact.

Your DealerSpot storefront gives each branch a website for shoppers. The same vehicles your team manages in Inventory become the listings buyers browse.

DealerSpot storefront homepage with a branded hero and searchable vehicle inventory

Show shoppers what is available

A storefront helps you move from an internal vehicle record to a complete buyer journey:

  • Present current inventory with photos, asking prices, specifications, and public custom fields
  • Give shoppers focused search and filters instead of a static vehicle list
  • Publish dealership news, stories, reviews, and legal pages from Posts
  • Capture contact details and vehicle interests in the branch that received the inquiry

Your team controls what buyers see by updating the branch, vehicle, and post in DealerSpot.

Update the website from DealerSpot

You do not need to enter a vehicle again in a separate website. Update the vehicle once in DealerSpot, then list it when it is ready.

This keeps common website work simple:

  • Branch assignment determines which location presents the vehicle or post.
  • Vehicle status controls whether the vehicle stays with your team or appears for shoppers.
  • Posts and legal pages stay with the rest of your dealership content.
  • Storefront inquiries return to DealerSpot so your team can follow up.

One website per branch

Each branch can have its own DealerSpot website address. The website shows content for that branch:

  • The homepage shows inventory for that branch.
  • Only vehicles with Listed status appear publicly.
  • Only Published posts assigned to that branch appear publicly.
  • Branding, contact information, subdomain, and custom domain settings belong to that branch.

Check the branch before publishing

A Listed vehicle or Published post must belong to the same branch as the website where you want it to appear.

What shoppers can browse

The storefront navigation includes Inventory, Posts, and Contact. It can also include up to three published posts that have a navigation title enabled.

Inventory homepage

Shoppers can search the listed inventory and filter by:

  • Condition
  • Year
  • Make and model
  • Engine
  • Color
  • Public custom-field values

The storefront does not currently provide a buyer-facing sort control.

Keep private information out of filter choices

Do not use the same custom-field choice for both public vehicle details and private team information. A shopper's filter choice may match that value even when it is hidden on a vehicle. See Vehicle Custom Fields for help.

Vehicle Details

Each public vehicle page can show:

  • Image gallery
  • Asking price and price details
  • Vehicle title, description, and specifications
  • Custom-field values marked public on that vehicle

Blog, News, Review, and Story posts appear in Posts. Published Legal posts appear in the website footer.

How buyer inquiries reach DealerSpot

When a shopper submits the contact form, DealerSpot:

  1. Creates a contact for the branch, or updates the contact already connected to that shopper's visit.
  2. Replaces the contact's interests with the submitted vehicles that are still valid and listed.
  3. May create a one-hour test-drive event when the visitor requests a test drive.

The form requires first name, last name, phone number, and accepted terms. A matching name or phone number does not always prevent a new contact, so check for duplicates. The submission does not currently appear in Contact Activity. Test-drive choices begin tomorrow and use 15-minute times.

The contact button offers phone, text, and test-drive actions. It is not live chat.

Launch a storefront

  1. Open Settings, select Branches, and choose the branch.
  2. Complete its basic details, address, contact information, branding, theme, and subdomain.
  3. Add photos and listing content to a vehicle, assign it to the branch, and change its status to Listed.
  4. Open the branch storefront from DealerSpot and verify the public vehicle information.
  5. Publish posts when you want additional content in Posts or the storefront navigation.

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